Keep Calm and Carry On Red Mug

Keep Calm and Carry On 11 oz. red porcelain mug with white letters on both sides..

On the onset of WW II, the British Ministry of Information issued a series of propaganda posters. Their intent was to assure the nation and to stress an attitude of mind, rather than a specific aim. Out of the three designs, uniform in style with a special typeface making them difficult for the enemy to counterfeit, the first two were distributed in September 1939 and immediately began to appear everywhere. However, the third design which simply read 'Keep Calm' was never officially issued and remained virtually unseen by the public - until a copy turned up more than fifty years later in a box of dusty old books bought in auction. We believe that “Keep calm and carry on” is more than just a war slogan. It is an attitude suitable for all times.